Betty Crocker Cake Decoration Organizer

Betty Crocker wanted to improve the organization of the shelf and engage today's busy consumers.

The Challenge
Contemporize the presentation.
Draw the attention of shoppers, many of whom are less involved in baking           than prior generations.
Improve visibility at retail.
Organize cake decorating products to be easy to shop and encourage          multiple purchases.

The Solution
Self-contained, high impact merchandiser organizes product and sits on the          shelf.
Bright red creates high impact and a celebratory environment.
Panels, dividers and extrusions segment the category for improved          shoppability.
Custom slatwall provides unlimited flexibility for products to sit or hang in an
         orderly fashion while being easy to update.
Idea Center for recipes and new product offers integrated into unit.