Casio Club G Watches

Casio wanted to expand its department store heritage to mass.

The Challenge
Introduce the new Club G watches line extension into mass
Communicate brand imagery consistent with prestige channels
Reinforces the clean design of the watches and provide maximum visibility

The Solution
Three-sided curved spinner maximized visibility and created upscale
showcase
Injection molded to achieve curved design cost effectively
Side detail and frosted top panel add interest and stay clean-looking
Removable and replaceable shelves for flexibility and product updates
Branding communicated on removable header, updateable for new launches
Simple assembly with only 2 screws and ships with product