ISM Single Facing Trays Case Study

Jimmy Dean product laid flat and was difficult to see, to shop and to restock and needed a solution that did not sacrifice shelf space.

The Challenge
Improve product visibility
Create impulse buy
Reduce "visual out of stocks"
Maximize shelf space
Exceed target hurdle rate for cost per incremental unit moved

The Solution
Spring loaded trays presented product upright
     - Enhanced visibility to consumers to purchase
     - Enhanced visibility to retailers to restock
Presentation invited consumers to shop
Inventory could be easily and visually determined
Only 1/8" thick, displays the same amount of product, maximizing use of space