Kérastase Column And Product Glorifiers

Kérastase wanted to create merchandising excitement and drama with a distinct boutique that set it apart in an upscale environment.

The Challenge
Bring merchandising excitement and drama to hair treatment
products with a distinct boutique that reinforces the upscale
brand image and draws attention
Target a sophisticated clientele with an elegant design

The Solution
Unique and elegant tower makes dramatic use of lighting to
showcase product and branding -- Lightbox in base drives light
upward to illuminate product and brand logo
Product glorifiers focus attention on key ranges using color gels
to reinforce the brand imagery of each product range color while
differentiating each one