Maybelline Case Study

Maybelline needed to refresh their image and launch a new wall that freed them of fulfillment responsibility.

The Challenge
Needed new wall to reflect their new energy and style
Simplify selection of products
Create light, engaging beauty environment
Be easy to install at retail
Each store required specific mix of trays and product
Maybelline did not want to incur inventory cost
Walls to be shipped JIT based on store specific planograms

The Solution - Urban Wall
Communicated brand image with bold graphics
Lighting used consistently throughout display
Horizontal planogram simplifies selection
Easy retail setup with back wall and insert configurations made to order
POP Displays handles all fulfillment
- Orders processed directly to POP
- POP Displays handles resets, new doors, replacement parts
Maybelline operates with no inventory cost