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Neighborhood Market Case Study
Neighborhood Market stores were driven by convenience and cosmetics was not a destination.
The Challenge
Draw consumers into the cosmetics department during a quick
in and out shopping visit.
Improve the beauty aesthetics of the department.
The Solution
Merchandising that is not one-size-fits-all.
Tall center focal point draws attention.
Curved walls create excitement and invite consumers to shop.
Softer lines and linear shelving embrace beauty.
Lower profile for a more open appearance is more pleasing.
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