Power Tools Case Study

Wal-Mart needed a category solution for multiple SKU's, each needing to be displayed, without the expense of store personnel building each store?s set.

The Challenge
Present power tools to engage consumers
Create a flexible system holding numerous products for 28
different store sets with store-specific product mixes
Ship demo-ready product with "for display" labels affixed and
products collated with trays

The Solution
Easy to shop category management system showcasing product
and cross selling other products
Handled all assembly, labeling and shipping of display product
with product cartons for each store
Handled 50,000 products with 28 different store mixes for over 2900 stores in complete compliance of product samples
on shelf
In a category with only 6% growth, Black & Decker grew 9% across the chain and as high as 50% in some stores