Redken Case Study

Redken needed a comprehensive store-in-store solution with extensive education, changing graphics linked to advertising and staging area for in-store events.

The Challenge
Present a uniform image to Professional Beauty Supply stores, which
range from basic to high end, targeting salon owners and stylistse
Provide superior education with an image that echoes advertising
Improve shopability with better-organized product and compelling
presentation

The Solution
Store-in-Store environment that resonates with shoppers
- - Prestige quality, visual story, reinforcing brand value
Extensive education presented through informational panels, hot spots,
hair swatches
Brand identity throughout with visuals that mirror advertising and are
updated as ads change
End caps serve as a "stage" for in-store events
Created in-store excitement and increased brand awareness