Rimmel Case Study

Rimmel had five months to launch a new, multi-product brand on a wall system.

The Challenge
Launch a new brand in the U.S.
Communicate the brand's unique London imagery
Meet aggressive five month requirement
Adapt to numerous retail formats

The Solution
Diam's vertical integration facilitated design to shipment within five
months
  - Including 26 IM tools
Easily expandable to multiple retail formats
Back wall controls consistent image
Innovation use of images and materials
- Oversize header
- Stylish bullnoses
- Plastic, steel, glass