Samsung Case Study

Samsung needed to communicate complex product features in a unit adaptable to several product and retail configurations.

The Challenge
Launching new TV model with a new marketing campaign
Limited space to communicate product features and promotions
Create permanent merchandising unit that can be tailored to additional
new products and promotions

The Solution
Permanent structure with interchangeable sides and header
Display shape reinforces logo
Freestanding and in-line configurations
Graphics snap into universal header, ensuring brand integrity
Stayed within space confines
Educates consumers and cross sells products
Communicates product features and promotions