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Shu Uemura Tester Case Study
Shu Uemura wanted a new tester to showcase its new summer shades.
The Challenge
Create a unique presentation for this prestigious line
of cosmetics based on elements from art,
nature and technology.
Communicate quality within tight budget constraints.
The Solution
Substantial base created a quality foundation.
Elegant simplicity and symmetry in product layout reinforce
the artistry of Shu Uemura.
Ergonomically designed, the unit elevates slightly from
front to back for complete visibility and easy access
to all products.
Templates holding the testers are invisibly attached
to the base with pins that are invisible to the eye.
All the above was achieved within budget.
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