L'Oreal Skin Genesis Counter Unit
Case Study

L'Oreal developed a highly innovative skincare line and needed an equally innovative display to merchandise it on shelf.

The Challenge
Create excitement on the crowded skincare shelf.
Educate consumers on the two-step process.
Be easy to update.
Create a green display, to reinforce the Green Chemistry
incorporated in the product ingredient and process story.

The Solution
Innovative lighting solution uses two LEDs at either end of a connecting tube to cast a dynamic,
constant glow across the width of the unit with simple plug-and-play assembly.
"Green lighting" uses 90-day lithium batteries and no in-store power.
Clear and translucent plastic with a dimensional appearance builds imagery and communicates distinctiveness.
Aisle flags integrated to grab added attention.
Education is also integrated, including an interactive flip chart.
Modular unit is easy to update and expand for new products.