Wal-Mart Case Study

With shoppers crowding around digital cameras during busy seasons, Wal-Mart wanted to avoid lost sales.

The Challenge
Reduce shopper congestion without
increasing space
Create flexibility for cameras in any location
Work with 4' modular profile of Wal-Mart stores
Create user-friendly security system
Ensure all cameras to be powered and
alarmed
Be flexible for new products and new
technologies
Alleviate need to manage new technology
requirements

The Solution
Flexible multi-tier fixture
- Cameras spread across 12'
- Enabled by perforated shelf
- In 4' sections
Easy for shoppers to reach
- Top shelf is 8" closer
All cameras powered and alarmed
- New products easily added with connectors
Each camera precisely powered
Security cannot be defeated
POP Displays handles all fulfillment