Wal-Mart Cosmetics Case Study

Wal-Mart needed a creative solution to take control of their wall and satisfy their category management strategy.

The Challenge
Inconsistent brand and product presentation - disjointed image
Operationally complex and inefficient with 26 different suppliers,
1200 parts, 4-8 week delivery time
Planogram inflexible and difficult to modify

The Solution
Visual consistency
Strong cosmetics ambience and communication
Operationally efficient
- Fixtures reduced from 1200 to 30
- Orders from 26 suppliers to one hotline
- Order time reduced from 4-8 weeks to 48 hours
Flexible system capable of handling planogram changes
Downlighting showcases product