Store Environments
Category Management
Cosmetic Walls
In-line Solutions
Counter Units
Floorstands
Windows / Signs
ISM

Cosmetic Walls

Neighborhood Market
Wal-Mart Highland Village Millennium Supercenter
Addressed challenge to drive cosmetic sales in a new environment with a strategic solution that proves merchandising is not one-size-fits-all.
Worked with Wal-Mart to create a vision of the future store with stronger beauty imagery in cosmetics and related categories. Tailored the beauty environment to the target demographics within the current merchandising structure.
Millennium Wall Maybelline Colorama
( Silver OMA 2003 )
Designed a category management solution that provided visual consistency and strong cosmetics communication with an operationally efficient and highly flexible system.
(Gold Design of the Times 2005)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.
(Gold Design of the Times 2005)
Open, inviting aesthetic with consumer ergonomics and complete retail flexibility.
L’Oreal Bare Naturale
( Gold OMA 2002 )
Highly upscale solution for the mass
environment, reinforcing brand imagery
and education and compatible with
existing system.
(Gold OMA 2008)
Upscale imagery and interactivity with retractable shade chart to support product launch.
( Gold OMA 2007) 
Replica of perfectly manicured nail enables consumers to virtually "try on" product .
Lumene Wall
( Bronze OMA 2004 , Silver Design of the Times 2004 )
Lit, interactive solution with educational tools to reinforce brand premise.
( Gold Design of the Times 2004 )
Flexible solution to expanding Lumene presence while using light to reinforce branding.
Completed in just 5 weeks with dramatic, 3D header and lots of brand character.
( Bronze OMA 2003 )
Created a well-defined brand presence while unifying sub-brands under John Frieda.