Camera Bar Case Study

Drive interactivity and thought leadership


Electronics was changing fast and each new level of camera performance required a new level of power but reconfiguring electronics was costly and time consuming. Camera merchandising needed to be reinvented.


• Innovative fixture combined camcorders and cameras, that was previously viewed as two separate categories, and this configuration is still viable today.

• Proprietary technology delivered precise power with simple, inexpensive power connectors that were easy to update.

• Mixed media fixture combines wood, metal, plastic and electronics.