CVS Checkout Case Study

Improve store imagery at the final touchpoint

CHALLENGE

CVS management wanted the checkout area to reflect the store’s imagery at its final touchpoint.

SOLUTION

• Checkout stand upgraded imagery with all products tidy and visible.

• Selling space doubled with swing arm to open and close the unit and invited impulse purchase.

• Back wall system with multiple slots and modular trays enabled countless configurations for changing product mix and feature items.