Nestle Dreyers Case Study

Improve presence, cost effectively

CHALLENGE

Existing retail ready pack lacked branding, did not attract shoppers and its disposability did not secure shelf space. Dreyers was unable to identify a cost effective solution.

SOLUTION

• Bin pulls out, rotates on side notch, and pivots down which allows product to slide forward for back loading inventory rotation.

• Designed as one flat piece with tabs that lock together for quick assembly.

• Shipping flat resulted in dramatic freight savings which enabled ROI.