iPod Speakers Case Study

Ensure reliable interactivity

CHALLENGE

Dependable interactivity was needed to meet the rigors of in-store interaction.

SOLUTION

• Solid state media player was custom-designed for hours of interaction and continuous play at a cost below stock solutions.

• We partnered with the retailer and OEM manufacturers to customize and fulfill demo products for flawless execution that was not dependent on retail associates and could withstand shopper mistreatment.

• Shoppers just push a button to hear pre-selected music and evaluate speaker quality.