CVS Make-Up Academy Case Study

Launch a line of premium cosmetics in-store

CHALLENGE

Launch a line of premium cosmetics and accessories, exclusive to CVS, that retro an existing fixture yet achieved an upscale look.

SOLUTION

• Worked with existing space to announce new cosmetics line .

• Black slatwall provided dramatic black backdrop.

• Cubbies created focal points and segmented products.

• Facia with highly polished finish created depth and dimension for prestige-like elegance.