Annabelle Case Study

Create bold, innovative design


Annabelle, a Canadian brand, needed a retail image as trendy as their user.


• Reflects the brand’s users who are young, passionate and playful fashionistas.

• Interruptive matrix of angles and dimensions is playful and engaging.

• Celebrates Annabelle’s extensive range of colors and textures with shocks of color, reinforced with lighting.

• Innovative use of color chips, instead of graphics, in top section.