L’Oreal ProManicure Case Study

Apply insight to create a fantasy moment

CHALLENGE

Shoppers were frustrated by selecting colors from tiny bottles and it detracted from creating a beauty experience. The insight is this isn’t just about selecting a product, but she wants to be “that person” with perfectly manicured nails.

SOLUTION

• Perfectly shaped nail replica invited shoppers to “try on” nail color.

• A fantasy moment was created and she was “that woman” with perfect nails.

• Innovative patent pending lighting solution is plug and play with NO wire management.