CVS Elevating Beauty Case Study

Elevate beauty in the beauty quadrant

CHALLENGE

As part of its comprehensive growth plan, CVS wanted a step change in elevating beauty.

SOLUTION

• Upon entering the Beauty Quadrant, four end caps were designated to highlight key beauty brands.

• Designed to be flexible to meet the changing needs of different brands while aligned to CVS aesthetics.

• Each touch point raised the bar on beauty.