Mondelez Case Study

Cracked the code on produce distribution

CHALLENGE

Mondelez wanted secondary placement but Produce Managers resist displays that don’t complement their upscale department.

SOLUTION

• Wooden crates complement upscale produce department aesthetics and are highly interruptive.

• Fresh, farmer’s market design is wholesome and resonates with shoppers.

• Adapts to cross merchandising a range of products.

• Modular design enables different configurations.

• Mondelez went from limited placement to 6000 placements.