Nestle Waters Case Study

Apply retailer insights to gain secondary placement

CHALLENGE

Achieve permanent secondary placement for bottled water.

SOLUTION

• Charming design reinforces brand values of fine dining at home and is interruptive in supermarkets.

• Basket holding lemons and limes commands attention and triggers incremental purchase whether in produce, water aisle or other location.

• Cases and bottles are merchandised one high impact, affordable unit.