Under Armour Case Study

Communicate brand imagery, cost effectively

CHALLENGE

Achieve uncompromising quality at import pricing.

SOLUTION

• Bold, fearless imagery communicates iconic Under Armour brand.

• Sleek durable metal with clear case and locker room style hinges reinforces confidence, quality and ruggedness.

• Designed domestically and produced in China for a level of quality that would have been unaffordable if manufactured in the US.