In POP's experience with a major retailer, proper display of power tools, including correctly identified display
products, increased sales 9%, and as high as 50% in some stores, vs. category growth of just 6%.
POP's solutions for a video game marketer moved product from the planogram to displays...
- increasing sales 5-6 times on a freestanding pallet in one major retailer - increasing sales 5-10 times on a spinner rack in another major retailer