Quick Facts

70% of purchase decisions are made in-store. Chart
chart

|>In POP's experience with a major retailer, proper
display of power tools, including correctly identified
display products, increased sales 9%, and as high as
50% in some stores, vs. category growth of just 6%.


chart

|>POP's solutions for a video game marketer moved
product from the planogram to displays...

- increasing sales 5-6 times on a freestanding pallet in
 one major retailer
- increasing sales 5-10 times on a spinner rack in
 another major retailer