Our leadership team is highly experienced with a passion for the business and commitment to success.
Mike Bell, CEO
Mike is a well-rounded business executive. His experience includes over 20 years’ experience in supply chain, manufacturing and logistics. He has held senior leadership positions in large CPG and logistics companies such as Clorox, KIK, Scotts, Wilpack Packaging and Jacobsen Companies, focusing on improving efficiency and cost effective solutions. He brings expertise in getting products from the point-of-origin to the point-of-consumption, with the best quality, cycle time and cost, for POP Displays as well as their customers. When he’s not working, he’s trying to find time to spend with his daughters who have schedules as busy as he does. Mike has been with POP Displays since 2017.
John Hegedus, COO
John started his career in finance, working to improve productivity and he supervised customer service with the goal of improving client satisfaction. He was promoted to VP Product Supply which expanded his scope to include logistics. He was again promoted by COO and is responsible for day-to-day activity across the entire supply chain. In his younger days, John was a top contender in snowmobile racing. And when there was no snow, he was a grass drag racer. Now he’s racing down the hall to keep projects on track. John has been with POP Displays since 2002.
Larry Alper, SVP Sales
Larry has an entrepreneurial spirit. He sold his installation company to POP Displays almost 20 years ago and has stayed on since. Larry has worked across all categories in all retail channels. Larry is a high energy, always-on problem solver. He admits he brain works differently than most and that serves him well in an industry where every day is different, and every day brings new challenges. When he’s not working, Larry is dancing. Dancing. He could be alone at home with the music blaring or the first one on the dance floor at a party.
Roseanne Alletto, SVP Innovative Solutions
Roseanne started her career in estimating and her background includes project management, sales and managing the development process. In a male dominated industry, she is one of the most knowledgeable people on the technical aspects of materials and processes. Two topics she openly admits she loves. She was promoted to SVP Innovative Solutions with the goal of bringing new, innovative ways of thinking to both POP Displays and their clients. Roseanne is well known in the industry. She was a founder of Women in POP, led charity fundraisers, trade panels and was recognized as one of the ‘Women in Business’ in Westchester county. When she isn’t working, she cooks to unwind. Roseanne has been with POP Displays since 2000.
Neil Lieberman, VP Business Development
Neil was practically raised in the display business. He started at POP Displays as a summer intern while still in college. He worked several jobs in the factory, and upon graduation, worked full time at POP Displays to gain a well-rounded education in the business. In 1997 he became Plant Manager and in 1999 moved into sales as VP Account Manager for L’Oréal. In 2018 he was promoted to VP Business Development to lead company efforts in new business. Neil is known as someone who doesn’t take no for an answer… maybe because he has seen so many ways of how things can be done. When he’s not working, he plays referee for his 2 little boys who can’t seem to ever find common ground – especially when it comes to the PS4. Neil has been with POP Displays since 1994.
Cliff Lu, VP Design and Innovation
Cliff runs design, development, engineering and the model shop. He holds two master’s degrees in Human-Centered Design and Design Management. For Cliff, design solutions are not just about pretty pictures but about solving shopper and retailer problems. He looks at design and engineering through a variety of lenses, and is never quite satisfied, always pushing to make each solution even better. When Cliff is not working… oh no, he’s always working. According to Cliff, a designer’s brain never stops working. Cliff has been with POP Displays since 2003.